Fruit Attraction 2021 – much more than an on-site industry reunion

From 5 to 7 October in Madrid

Reinforcing the physical meeting at Ifema, Fruit Attraction will bring together the entire professional fruit and vegetable community for 365 days a year through the Fruit Attraction LIVEConnect platform, a digital tool that enhances and complements business and networking opportunities between operators and retailers from all over the world.

The application period is open for participation in Fruit Attraction 2021, which will be held in person from 5 to 7 October in Madrid. The three-day industry reunion will once again make the fair the world epicentre of fresh product marketing, where innovation, quality and diversity are the core mantras of operators and retailers from all over the world when planning their campaigns at a key time like early October.

Starting in April an entire investment and action plan is put in motion to guarantee the presence of the major demand groups from all over Europe and third countries, including the biggest International Guest Programme in the history of Fruit Attraction.

Alongside the physical gathering, the fair will bring the entire fruit and vegetable community together year-round with Fruit Attraction LIVEConnect platform, a digital tool that enhances and complements the on-site event with new features to enhance both initiatives. This ensure that Fruit Attraction, organised by IFEMA and FEPEX , will be much more than just the face-to-face industry reunion. The fair is presenting a new hybrid value proposal that enhances on-site efficiency through technology:

With an optimistic European health scenario after the summer, the time has come for fruit and vegetable suppliers and marketers from all over the world to meet again at Fruit Attraction 2021, with operators and retailers under the same roof in a safe work environment filled with commercial opportunity, to showcase all the innovation and evaluate the news and trends of the global fruit and vegetable market and its entire value chain.

Fruit Attraction has established itself in the right place at the right time for companies and their commercial staff and products to achieve world industry leadership. Three days to consolidate and open export markets; hold face-to-face meetings with the world’s main operators and retailers; generate and raise sales opportunities on a massive scale; build loyalty and centralise meetings with regular customers; expand and enhance personal networking. It is the space to enhance brand positioning and awareness of new products, to show and exhibit products, formats and services on site, and to be part of the relationship between suppliers, operators and retailers from all over the world.