“Transform” is the major leading theme of this year’s Anuga. Whereby not only themes related to the transformation within the food and beverage industry will be addressed, but also the new concepts of the leading global trade fair itself, which is being staged in a hybrid format for the first time. Accordingly, the usual physical trade fair with product presentations on-site in Cologne will be additionally enhanced by the digital element Anuga @home.
The hybrid format has the advantage that industry participants all over the globe – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via the newly developed platform and inform themselves about important industry topics. As a result of the analogue trade fair being enhanced by the digital platform, a new, hybrid trade fair experience will be created, wherever the key players, decision-makers and other relevant target groups happen to be.