DagangHalal International Food & Beverages and Halal Trade Shows

Our fourth issue of “Food & Beverage Business News” gives you insights into the growing social commerce food market China and the market opportunities for confectionery and snack manufacturers in the MENA region. In addition, you will learn why food and beverages are so popular with consumers.
Image_Total tastesTotal Tastes – Food a Medicine 
The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. From basic needs to sensory pleasures, we eat for many reasons. Increasingly, however, consumers are choosing foods for the functions.  As the food-as-medicine movement enters the mainstream, the idea and image of health are changing.

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Image_Food & Beverage Market China
Social commerce in China food market 
The international market research institute Mintel gives an insight into the fastest growing e-commerce market China and shows how social commerce is revolutionising the Chinese food and beverage market. It is a new business model based on enhancing consumer experiences, triggering shares and, in the end, conversion to purchase.

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Image_MENA regionSweets and snacks in the MENA region 
The Middle East & Northern Africa (MENA) region is an attractive sales market for manufacturers of sweets and snacks with further potential for growth. Lu Ann Williams, Global Insights Director at Innova Market Insights, discusses the market opportunities and trends in the MENA region and what a successful business entry can look like.

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